Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from my website.

1. Personal information I collect

When you visit the Site, I automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, I collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. I refer to this automatically-collected information as “Device Information.”

I collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier and are used for remarketing purposes. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

• Additionally, when you make a purchase or attempt to make a purchase through the Site, I collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. I refer to this information as “Order Information.”
  
  “Personal Information” in this Privacy Policy refers to both about Device Information and Order Information.

2. How your personal information is used

I use the Order Information collected to generally fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, this Order Information is used to:

• Communicate with you;

• Screen orders for potential risk or fraud; and

• When in line with the preferences you have shared with me, provide you with information or advertising relating to my products or services.

• The Device Information which is collected is used to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize this Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of my marketing and advertising campaigns and to remarketing to customers).

3. Sharing your personal information

Your Personal Information is shared with third parties to help use your Personal Information, as described above. For example, I use Google Analytics to help me understand how customers use the Site.

• You can read more about how Google uses your Personal Information here.

• You can also opt-out of Google Analytics here.

Finally, I may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information received, or to otherwise protect my rights.

4. Behavioural advertising

As described above, I may use your Personal Information to provide you with targeted advertisements or marketing communications I believe may be of interest to you. You can opt out of targeted advertising by going to:

• FACEBOOK

• GOOGLE

5. Do not track

Please note that I do not alter the Site’s data collection and use practices when I see a Do Not Track signal from your browser.

6. Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact me. Additionally, if you are a European resident your information is processed in order to fulfil contracts I might have with you (for example if you make an order through the Site), or otherwise to pursue the legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.

7. Data retention

When you place an order through the Site, your Order Information will be retained for my records unless and until you ask me to delete this information.

8. Changes

This privacy policy may be updated from time to time to reflect, for example, changes to my practices or for other operational, legal or regulatory reasons.

9. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact me.